At Rethink, we combine the powerful new findings pouring out of the top business schools, thought leaders and transformative companies with over three decades of hands-on sales and leadership experience. This combination of cutting-edge organizational theory and practical know-how leads to Rethink’s focus on largely overlooked (but critical) areas such as clarity of corporate purpose, individual commitment levels, and the new communication skills required in the Information Age. We understand that sustainable and significant sales growth must start with addressing individuals’ internal dimensions, with how they are BEING (intention, integrity, commitment, focus); and then marrying this with powerful external practices (what they are DOING) based on generating true value grounded in the customer’s business goals and objectives.